To Use AI or Not

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To Use AI or Not

The History of Artificial Intelligence

Should we use AI? When people think of searching for information on the Internet, they often think of Google. If someone wants to know something and you don’t have the answer, you say, ‘Google it.’ Everyone around the world now uses this phrase. As one of the leading search engines, people often think of Google first when looking for information.

Artificial Intelligence in 2024, did it only just begin? No, not actually.

Google’s bots have been around since 2006. Towards the end of 2023 as Google celebrated its 25th year. AI has grown at an exponential rate and became a fundamental business tool in 2024. People say that Artificial Intelligence will not replace humans, but it will replace humans who do not use AI, Harvard Business Review. The most reliable way to predict the future is to create it, Abraham Lincoln.

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Where It All Began

To be honest, at first, I was skeptical about AI. The idea that we use ‘robots’ frightened me. After doing some research and speaking to people in the tech and cyber security industry, they said if you are against Artificial Intelligence, you should not be using Google either.

That got me thinking…Then it sank in, it has been around for quite some time, we just did not realize it is an ‘AI’. Many MIT professors and mathematicians have been working on and fine-tuning the process for years. It takes humans decades to develop technology, if we look at the basic use of electricity and how it has developed to what it is today, how it evolved. Computers have only been around for about 80 years.

In 1969, Arthur Bryson and Yu-Chi Ho described the idea of AI as an artificial neural network using a backpropagation algorithm. John McCarthy introduced the concept of Artificial Intelligence at a workshop he held at Dartmouth in 1955, coining the term ‘Artificial Intelligence.’ Bryson and Ho then developed a code to train neural networks, taking AI to the next level.

Where We Use Artificial Intelligence

Spell check. Programs that use spell check, predictive text. Google trying to complete your search query, using predictions. Search engine translation. Automated responses. Audio articles. Live captions. Apple iOS’s Siri is a voice-automated AI, Amazon’s Alexa, a speaker that can answer you on most of the questions you have. Referred to as Generative AI.

Generative AI actually started with Siri, Chat GPT is just more advanced. Artificial Intelligence is just a tool. Automated content creation such as videos and texts, AI seems to be everywhere…You name it, there is a form of AI in most technologies we use. More and more on the Internet is becoming AI-generated.

It has quickly risen within the last two years since OpenAI’s launch of Chat GPT in November 2022. In 2023 they announced that GPT 4 will be able to beat 90% of students that take SAT scores in America. That is what got the hype going.

Open AI’s aim was to get the most users to use its interface within the shortest amount of time, they managed to get 100 million users within the first two months. Beating both Twitter and WhatsApp.

Artificial Intelligence in a Nutshell

AI is machine learning. Much like our brains have a neural network, AI is a large system of neural networks of numbers, coding to produce a different set of commands or using numbers to understand what the images mean.

In the beginning, when computers were created, binary code was used. A set sequence of a bunch of 0s and 1s. The most basic form of a computer code. Remember the movie, The Matrix? All those numbers running up and down a computer screen at the start of the movie? That is binary code. The system has vastly been upgraded since then. Artifical Intelligence I is becoming more and more advanced, the more it learns, the more it grows.

The more sophisticated it is, the more it can do. Computers are learning to think and communicate like humans, through generative AI like using Chat GPT. Generative AI is original content that gets recreated. It is not a perfect system, it still has its flaws but it is getting more and more developed as time goes on.

Let’s be honest, humans do make mistakes, there is that human trial and error where we can slip up. Machines can also make mistakes. However, have been trained by humans who spent countless hours teaching the machines what to do. Giving them feedback on what is correct or incorrect.

Machines have been programmed in such a way to complete its task, exactly how the code instructs it. A code that was ultimately designed by humans. An algorithm or a design code, calculations computers use to problem-solve. A list of computated instructions get followed, either for hardware or software.

How Artificial Intelligence Affects Your Work

Is AI the next generation of using it as a creative tool or in our design? AI is becoming a crucial part of the business model, in and around the world. 

In order to have that competitive edge, it is vital to familiarize yourself with AI. Learn how to optimize it in the workplace, in your workplace. Whether it is in the accounting industry, data analysis or digital marketing. You either get ahead or get left behind. The more you understand how AI works, the more prepared you will become to navigate the AI era successfully.

AI is trained to generate the most likely answer, giving its predictions. We do not always want to know the most likely answer. What if you want to break into a new industry and come up with a completely original idea that transcends others? You need input to plan your business model. You would not want to use the most likely answer in this case.

Should I or Shouldn’t I?

There are of course advantages and disadvantages to using AI. Automated messages on WhatsApp or Meta (Facebook) are AI-generated. According to Google Skillshop, AI picks up on human nuances and matches the query intent. In simple terms, an AI tries to understand how people are searching, what search queries they use and how they find it.

Essentially, how users talk or the words they use to search. For instance, if you use Broad Match for Google Ads you are able to get the right advertisement to show to the correct audience. Right there at the moment, they are searching the web. Google’s AI decides which of the templates and or logos, texts submitted will be used most effectively. Catering to the right audience.

The Advantages of Artificial Intelligence

You can use AI to automate your processes of Digital Marketing, it can help take off the endless workload of searching for keywords online for hours as an example. If you take away those hours of online searching for the right keyword or the right keyphrase, you can ultimately invest more time on your business’s prospects, which is important to generate sales.

AI is an automated process which makes it easier to deliver the right information, at the moment in time. Exactly when it is needed. These algorithms are generated by humans, and always have been. The machines do the actual workload, but the humans supply the information they need.

Work gets automated, but humans are still the core foundation of any AI. Well, at least for now. AI is useful if you would like to get the most out of your Google Search Ads, using a free AI logo generator like Looka, to create a logo design or using Chat GPT to fine-tune your writing style or have better suggestions on how to particularly phrase a sentence. I always have a bit of a chuckle when I have used Chat GPT and it asks you to tick the reCaptcha box that you are not a robot.

The Disadvantages of Artificial Intelligence

What are some of the risks and limitations of AI? Artificial Intelligence is technology-dependent and machine-based. It can lack the human factor, the creativity humans possess. Humans are at the center of all creation. An AI cannot 100% guarantee to give you the results that a human would. Humans have to step in for AI’s weaknesses.

If you would like to have a personalized touch to your logo designs, AI-generated logos might not be what you are looking for. As AI is dependent on technology, it could take away skills from humans as they become more and more dependent on having an AI generate the workload for them. Generative AI bots are trained to assist humans.

The scary part of teaching robots how we think, to have conversations and what humans are searching for. The more we use an AI, the more it learns. It gets to fine tune its processes and do it a lot quicker with relatively accurate results. The more feedback it gets, the more it learns to improve on its flaws. Will ‘robots’ be replacing humans? Would it happen? And when will it happen? Only time will tell.

In Summary

The dialogue of AI is becoming more apparent everyday. I am finding more people talking about Chat GPT and how they have used it for a child’s school project or to ask it a question and get some amazing results. Everyone seems to be jumping on the bandwagon and using AI without thinking too much of it. Should we be using AI? Is it a matter of ethics? Should we be protesting against it? Does it infringe on our privacy rights as humans? Or should we be collaborating with AI?

It is still a flawed system, it has its drawbacks and limitations. You get what you pay for with each AI model, the more advanced the more accuracy and reliability it has as opposed to a free AI model.

AI does save you a lot of time. Using a machine to do a job within seconds or minutes would take a human being endless hours to complete. You can focus on your business goals and increase your productivity by allowing the AI to do the tedious tasks, using it as a tool. AI can help a Digital Marketer improve their job skills. Machines do the work faster and automate processes. Allowing you to apply your marketing skills, allowing up more valuable time.

Where Will It Take Us?

A question that remains on many people’s minds, “will AI replace my job?”. Not likely anytime soon. If we look at Sci-fi futuristic movies with robots taking over our world, this could be decades away. It is up to you how you choose to see an AI-generated workload. AI is what you make of it. If you choose to work alongside the AI generation or completely refrain from using it. That is entirely a personal choice.

The AI generation will be what you choose to make of it. Whether we choose to use it for good or for bad, that is entirely up to us. Humans are at the center of creation, after all. In the words of Mahatma Gandhi, the future depends on what we do in the present.

The most reliable way to predict the future is to create it.

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