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What Is an Organic Search Result?

Have you ever heard of the term SEO? Organic search result? It is widely used amongst people all over the world, especially amongst those in the Marketing or tech industry. SEO’s definition is Search Engine Optimization.

When you think of searching information through Google, that is exactly what SEO is. SEO helps customers find you on the Internet, with over 4.2 billion Google users it makes it a pretty daunting task if your business has to be relevant in order to rank with all the users online. SEO is what helps your business get noticed on the Internet. SEO’s optimized content is what gets you discovered. How good your website’s content has an effect on your SEO. 

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If That Is SEO, What is an Organic Search Result, Exactly?

When you are browsing online and enter a search term on Google, you will most likely click on one of the top results that pop up, if not the very first result you see. That is where you want to be on the search engine’s page, to rank in the top of the organic search results. To get noticed first.

Organic search results are the unpaid, no cost advertising or organic search results that come up on a search engine, a Search Engine Results Page (SERP). Organic search results come up in the center of a search engine’s page, on the same pages as the paid advertising does.

The paid advertising comes up on the sides of Google as ‘sponsored’ but you see the images and or content of the organic search result right away. Which content would you notice first, the paid advertising or the organic search result? Whatever catches your eye first, right? The center of the page of course. At least 53% to 75% of B2B (business-to-business) traffic comes from organic search results and paid traffic. 

Coming up on the first page of Google when a person enters a search query. Ranking for keywords. How happy it makes a searcher. This is what Google looks for in order to rank your website or page of your website. User experience. If people do not stay on your site for a period of time and leave quickly, Google will down rank you as you have a high bounce rate on your website.

organic-growth

How Does SEO work?

Google’s crawlers or spiders use crawling and indexing of publicly made available sites to try to find and try to understand your website and its content. SEOs store copies of various websites and pages in their vast library of information. Search engines find your information if your website is relevant to what someone is searching for. Has good, original content and is unique in its own right. If your website is relevant to the search query, it gets added to Google’s search index.

There is an algorithm to Google and how to rank on their search engine. No one knows exactly how Google’s algorithm works, it changes five-hundred to six-hundred times per year so no one can figure it out. In order to rank on Google, it is best to work within Google’s algorithm framework, even though we do not know what that algorithm is. It seems pretty tricky, until you have learnt the skills of the trade and figured it out. There is a formula to use to get it right.

Tula Rasa’s Niche

This is where our specialty comes in. At Tula Rasa, organic search results are our forte. We have used it time and time again in the past and have gotten amazing results. Where past websites still rank to this day as a result of the work we did to set it up. Not too much work is needed as the organic search results become pretty consistent once you have started ranking high. 

How Do I Optimize an Organic Search Result?

A previous company I worked for did not have any funds. The business was doing really poorly and to be honest, I was bored with my job on a daily basis as a bookings manager. There were no reservations coming in. They could hardly cover their overheads, nevermind talk about a marketing budget. What marketing budget? It was non-existent. There was no money to utilize. 

I took it upon myself to change the business, I created a new role for myself to market the business. I really had to think outside the box. How would I be able to get the company, a local paintball range, to come up on Google without having to pay for advertising? The answer was so simple, organic search results. I had a look at their ranking again the other day and it comes up to 7500 to 10 000 views per month on Google. Pretty impressive as I was only really starting out in Marketing back then, that was in 2016.

Where Do I Get Started?

Focus on the how and where. Focus on the niche. Do not be too broad in what your focus is. Think as a user, if you had to search for a business online similar to yours, what would you search for? What search term would you use? What information would you find helpful and consider making use of this business’s services?

The answer is pretty easy. Keep it simple. Have Amazing content. Focus on satisfying the search intent. Your business’s uniqueness, what you have to offer that other businesses lack. What is your niche?

If a user is looking to browse, compare products, search products online you want your business to be there at that moment they are searching. If you satisfy the search intent, you will rank higher and get your business noticed. Look at the pros, cons of the industry that you are in. Perhaps, there is a gap in the market that you have identified that you can hone in on to use to your business’s advantage to have the upper hand compared to other local businesses.

Top Tips To Increase Your Organic Search

Website Ranking Summed Up

In short, with rank comes Page Authority (PA) and Domain Authority (DA). Again, the quality of your content to rank higher on the search engine’s results page (SERP). Digital marketing is a long-term game, in order to pull up your page and domain authority, focus on using internal links to your pages. It increases the ‘link juice’ on a search engine and ranks your business higher through powering the pages ranked. 

Here are a few pointers of what to focus on and what to look out for when it comes to organic search results and optimizing your SEO. Five points of main focus.

1. So, What’s The Secret Formula?

With Google, it is a rather intricate process to how their algorithms work. It is not an exact science or a one-size-fits-all approach. The user experience has to be your main priority. Look at your website from a customer’s point of view. User-friendliness, easy-to-use to use websites is what makes a pleasant user experience and ranks your business.  

You need to adapt these strategies to your field of business and your business’s products and services. As mentioned before, as long as you focus on the quality of your content, the user experience (UX) and relevance of the content being produced your pages will rank on Google. Focus on your business’s strengths and how to differentiate yourself from another business in the same industry. 

2. Local SEO is Becoming Vital

Location, location, location. Local SEO will help your business thrive in the days to come. If you take into account the user’s experience, their behavior and how the search has to be personalized to their needs you will stand out amongst the rest. Ensure that your business is visible in the local search results. Focus on the mobile search results as more and more is being done on your smartphone. 

Rather than logging onto a PC or a desktop to find what you are looking for, you can do exactly just that with your mobile device. As with AI, voice prompts or voice searches will also become popular within local SEO as well as video SEO. Use videos as an opportunity to really engage with your audience, give a behind the scenes look at your business, how your operations work and how you create content, what you do on a daily basis in your work. 

3. E-E-A-T

E-E-A-T was previously referred to as EAT. Expertise, Authoritativeness and Trustworthiness. EAT is part of Google’s algorithm. It is a 160 page document with search quality evaluator factors. It is not a ranking factor but rather a guide in how Google evaluates the overall quality and content on websites.

Expertise that the author shows about skills they have on the topic at hand. Authoritativeness, is your site a trusted source for the topic’s content. Trustworthiness.

Your site has to be trustworthy, have an SSL certificate or has https:// in the URL, showing it is a secure site. The acronym was updated to E-E-A-T which stands for Experience, Expertise, Authoritativeness and Trustworthiness.  The Experience part that was added is to show if the content produced shows firsthand life experience about the topic that is being discussed.

4. Zero Click Searches

As more of the searches are being made through mobile, the quicker you get to satisfy the user’s intent, the quicker they would consider your business in their purchasing decision or consideration of services to use. Accelerated Mobile Pages (AMP) to load mobile web pages faster. 

More and more search engines are optimizing their algorithms so that you get instant search results, featured snippets without even necessarily having to visit a website. If your business falls into the space of zero-clicks you would most likely be considered first. If your answer to the user’s search result is quick and precise it creates an even better online experience. Think of Tik-Tok as an example, you can watch a short seven second video, a reel or a YouTube short to get the answer you are looking for instead of entering a longer search to get to the information you are looking for.

5. Google’s SGE or Search Generative Experience

Google developed an AI, Gemini that will enhance a user’s search experience. For any search query the AI will give you a quick, clean answer with relevant images and a form of chat like Chat GPT in its interface. This will be based on the quality of the content from various sources that Google uses to base its snippet on. A snippet is a small piece of text, containing about 150 characters that will show you the search result before you even click on the link or website’s URL.

Is SEO Becoming Obsolete?

The industry is at a crossroad. SEO still remains a cornerstone of digital marketing. Outdated strategies are left behind as the way information is processed and shared, we too change the way we approach SEO. As with the Internet, digital marketing is forever changing. As advances are made in technology, so too does it happen with SEO. In order to keep up to date with the latest changes you need to readjust your SEO strategy as a digital marketer and the way that you approach SEO. 

SEO algorithms are becoming more sophisticated as with the advancements of technology, it is becoming more user-focused with how searches are carried out. With the changes in algorithms, if we look at where we are midway through the year, quite a few changes have already taken place since the beginning of the year.

There are various AIs and chatbots around, various interfaces or platforms to speed up the working process. As mentioned before, Google’s algorithm changes a few hundred times in a year. That alone  gives you an idea of how fast and how many changes can occur. Within a short period of time. In order to stay ahead, we need to keep up with the ever evolving changes.

With AI that is now around and will be dominating the tech industry, ensuring that the human factor is utilized when it comes to personalization and usability for an online experience is key. Find the keywords that will trigger a search result for your content. Make videos part of your SEO strategy, quality content. More work is required to create a video but ultimately your efforts will pay off. Allow those keywords for your videos to pop up first.

Organic Search In A Nutshell

What might be changing with SEO is the keywords, keyword strategies and how they are used. Keywords might become obsolete as AIs start to dominate in that sector of digital marketing.

There are quite a few websites that speed up this process for you like SEM Rush, Google Keyword Planner, Moz Keyword Explorer. AI does the job for you way more effectively. We would use countless hours working on such a strategy. It has cut the workload in half, if not a third of the time previously spent. With different keywords being used, the way people search is different compared to what it was before. SEO will not become obsolete but rather change and evolve as time goes on. 

If you liked this post, don’t forget to post your comments down below. Share if you found this information valuable.

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